PROJECT DETAILS

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• Multi-component printing, kitting & fulfillment project to help launch client’s summer product line

 

• Boxes were created using an offset press while the variable covers were printed on a digital press. First, a slit was created in the front of each box so that we could insert a variable datasheet that was customized with the face of each recipient on the cover. Next, the prototype was presented to client and approved

 

• Kitting included taking 6 makeup products and placing them into a custom die-cut box designed by our packaging engineer, which featured the face of each influencer on the cover as if they were on the cover of a magazine.

Each box was then kitted with a beach towel and placed into a beach bag

 

• Distribution lists were used to ship out to each individual influencer as a custom designed kit specifically for them

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PROJECT OUTCOME

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• Well received on several social media forums (Instagram, Snap Chat, Facebook & Twitter)

 

• Client thought the marketing project was successful in sharing the latest products and inviting recipients to try out the other complimentary products

 

• Client enjoyed only having to work with one vendor as it streamlined the process as well as alleviated stresses associated with sharing the project goal among multiple vendors to achieve one cohesive look

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